Today, mobile users spend up to 30 minutes a day just using various mobile apps. This development is the latest in a series of trends which defines today’s mobile application development industry, which has grown tremendously in recent years. The focus these days is now varied and ranges from an initial interest in gaming and news to other areas as diverse like ECommerce, social media, sports and education. The rate at which this industry has been growing is indicated by a 50% increase in the number of mobile apps available on Google Play Store and Apple App Store in the last year, which equates to a difference of nearly 5,000,000-app between last two years.
The reason behind this growth has been a new trend called as "mobile-first," where businesses look mobile devices, rather than the web, as the primary mode of communication for engaging with their customers. Any brand which seeks to grow in today's world must accept that the mobile space is important for various future strategy. This trend has convinced many businesses to invest more in the mobile application area as a substitute of their already important online presence. Myntra was one of the first companies in the fashion market industry to attempt this change, even though they eventually returned to their online presence.
In the same situation, many businesses have decided not to connect to the internet, therefore, becoming "mobile only". In this respect, startups are having a clear advantage because they can start their activities as "mobile natives", meaning that all engagements with customers start with a mobile application and then move to other media, unlike the larger ones businesses that did the opposite. This is best represented by companies in the cab sector, such as Uber and Ola. SMEs, particularly in South East Asia, consider mobile applications to be a top priority in their marketing and sales strategies, targeting a new generation of mobile users aged 18 to 30.
As businesses are adapting to more and more to the latest changing trends of mobile-first and mobile-only, there is enough skepticism for an internal development team to build the application from scratch rather than outsource to specialized service providers. Although the existence of an internal app development team entails lower monetary risks, there are a myriad of advantages to opting for outsourcing. This outsourcing can be as simple as hiring a single freelancer or as big as hiring a consulting firm. Being a faster alternative to adding extra time for pre-launch and marketing efforts, outsourcing your application development makes sense.
Here are five reasons why you should consider outsourcing app development of your mobile application:
Application development involves a variety of components that need to be seamlessly integrated for a smooth calendar. Many of the application development companies have many years of expertise in detail, industry knowledge, and technical expertise in local and global scenarios. In addition to this, the specificity of the expertise allows the company to outsource part of the application development process or the entire process. This allows them to be up to date with the dynamic industry of mobile applications to get the best results.
Doing In-Depth Research
The ability to compile a database of target audience and industry information is key to the success of any application development project. Conducting in-depth market studies and using existing reports is the hallmark of good application development companies. For example, according to a recent report by MSMEs, SMEs account for nearly 40% of the Indian workforce, which justifies the need for application development companies to focus on providing their services. Market research like this allows application developers to determine the best way to achieve effective results while expanding their own body of knowledge about the state of the industry while ensuring transparency everywhere.
One of the main concerns before building an app is the funding needed to do it. Businesses are constantly looking for application solutions that meet their needs at a lower cost. The average cost of building an application today ranges from $150,000 to $450,000, with infrastructure and feature creation accounting for almost 50% of the total cost of the application. The development of outsourcing applications reduces this cost to a range of $10,000- $80,000 based on variable hourly rates and allows for the use of venture capital elsewhere, particularly in startups that have low or limited funding.
Allowance Which Focus on Core Competencies
Another benefit of outsourcing mobile application development is that, while allowing a reduction in the financial allocation, it also enables the management of resources. Entrepreneurs can redirect time spent on application development to help build a better work environment as well as strategies for future growth. Basic skills such as these create more opportunities for the application to succeed and thus mutually benefit application development companies by providing them with additional work opportunities.
Finally, mobile application development involves the interaction of many factors that occur at each stage of the process. Application development companies provide end-to-end services ranging from ideation to technical support. In this way, companies have a protected environment in which to experiment in the mobile application space until they find a niche that suits them.
The burgeoning mobile application space offers great potential for companies to develop. In 2016, the total number of application development companies is 8.7 million, including 760,000 in Asia, according to a report from Extract. As application development is a key success strategy, outsourcing mobile application development in India is the best way for businesses to be truly "mobile first". This can enable them to reap the greatest benefits from an application-driven strategy without compromising their resources and diverting their energies to their core competencies and doing what they do best. A win-win situation like this can also pave the way for more innovative products to hit space and for existing service providers to scale up their operations more effectively.
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